Features Overview

How marketing can help forge new directions for our institutions

At one time, marketing was about advertising. It was about developing a strategy, a ‘hook”, and then finding a compelling way to convey it. With the internet, the rules changed. Marketers needed to be analysts, monitoring people’s behaviors — second-guessing their likes and dislikes…

4 Ways to Motivate Your Team During Covid

We’re about six months into the Covid pandemic and with a drastically changed work situation, the challenges of managing and motivating a team have grown even more complicated… 

Covid’s wall of faces and what it says about business

I guess I shouldn’t have been surprised. It was early April and, like most of America, I had only begun doing regular video conferencing calls for a few weeks. It was an all-new world and you had to adapt quickly…